I’ve got this notebook in which I’ve been writing down
everything I’m working on for CKF. In
there I have outlines for workouts, contact information for media folks,
brainstorming notes, brain-dumping notes, webinar notes, you name it, if it has
to do with CKF, it’s in there. As things
are starting to ramp up, one of the things I have notes on, but haven’t done
any real work on is revenue modeling.
I’ve got ideas about how much I want to make, I’ve got ideas for
programs, I’ve got ideas for products, but I don’t have these ideas captured in
any organized fashion because I don’t really know how to create a revenue model
from scratch, so I’m going back to school.
Well, not really, I’m going sit here in my sweats and search the
internet to learn how create a model for CKF.
The place I’m choosing to start is with this article:
This article outlines four basic models, recurring revenue,
transaction revenue, project revenue and service revenue. After a quick skim, it seems like this whole
revenue modeling thing won’t be as difficult, or as easy as I imagined. It seems less difficult because now at least
I have a place to start. It seems less
easy because CKF has several moving parts so I’m guessing I won’t discover it
fits nicely into one of these models. In
order to come up with my model, I’ll apply CKF and all its moving parts to
these four revenue models and see where I end up.
First up, recurring revenue….
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